Scaling revenue for a D2C store
Paid media and conversion-rate optimisation that grew a direct-to-consumer store’s revenue while lowering the cost of every sale.
Overview
A direct-to-consumer brand was spending on ads with flat returns. Digitifex rebuilt the account structure, tightened audience targeting, and ran a continuous landing-page testing programme — turning wasted spend into profitable, repeatable growth.
Our approach
- Rebuilt campaign structure around top-margin products
- Tightened audiences and creative testing on Meta & Google
- Landing-page and checkout CRO to lift conversion rate
- Weekly reporting tied to ROAS and blended CAC
“Within a quarter our ad spend went from a cost centre to our most predictable growth channel.”
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