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E-commerce · PPC & CRO

Scaling revenue for a D2C store

Paid media and conversion-rate optimisation that grew a direct-to-consumer store’s revenue while lowering the cost of every sale.

Google Ads Meta Ads CRO
Direct-to-consumer e-commerce growth dashboard (illustrative)
+142% Revenue vs. prior 4 months
3.8x Return on ad spend up from 1.9x
-38% Cost per acquisition lower CAC
+27% Conversion rate after CRO tests

Overview

A direct-to-consumer brand was spending on ads with flat returns. Digitifex rebuilt the account structure, tightened audience targeting, and ran a continuous landing-page testing programme — turning wasted spend into profitable, repeatable growth.

Our approach

  • Rebuilt campaign structure around top-margin products
  • Tightened audiences and creative testing on Meta & Google
  • Landing-page and checkout CRO to lift conversion rate
  • Weekly reporting tied to ROAS and blended CAC
“Within a quarter our ad spend went from a cost centre to our most predictable growth channel.”
Marketing Lead — D2C brand (sample)
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